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Latest Articles in sustainability

Deciphering The Body Shop's 2024 Experiential Focus

For the debut of our BrandCraft series, Harmeet Singh, VP Marketing, Digital & Product, The Body Shop Asia South highlights the brand’s plans of blending digital and experiential marketing, stepping up its customer engagement and experiences in 2024, its focus on personalised experiences and more

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Echoes Of Earth Festival Debuts In Goa

The festival will host over 40 international and local artists performing on three stages over three days

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11 Unanticipated Trends That Altered The Global Event Industry Landscape, As Recounted By BizBash

BizBash’s readers were taken aback this year by the swift integration of AI, grappling with RFP challenges, and witnessing the surge of regional micro-events

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Maxperience Redefines Experiential Marketing In Motorsports: A Tech-Infused Journey Beyond Boundaries

Read this exclusive interview with Arvind Balan, Co-Founder & CEO, Maxperience as he highlights the significance of technology in crafting immersive brand experiences and shares insights into their approach to fan engagement in motorsports, challenges in the experiential marketing industry, measuring ROI, and more.

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Branding Beyond Clothes: How Fashion Advertising Shapes Lifestyle

Priyanka Chugh, Founder and Creative Director, Gypsy Moth writes about the role of advertising in fashion, inclusivity and diversity, the Indian identity and more

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Let’s Begin The Countdown To The 5th Edition Of The Sustainable World Conclave & Awards

The event will present a dynamic series of discussions exploring the multifaceted journey toward a more sustainable and responsible future.

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Sustainability In Experiential Marketing: The Upsurge Of Eco-friendly Events & Activations

Brands speak about how eco-friendly events and activations help in maintaining sustainability in experiential marketing

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Water Kingdom Hosts Eco-Friendly Diwali Celebrations

Water Kingdom’s park has over 2,65,000 trees. Equipped with more than 33 attractions and with a filtration plant recycling 90,00,000 litres of water, every 90 minutes

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India's Lavish Weddings Face An Environmental Wake-Up Call

As per industry experts, an average three-day Indian wedding produces about 700 to 800 kilos of wet waste and 1,500 kilos of dry waste

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Elevating Hospitality: A Journey Through Tamara Leisure Experiences With CEO Shruti Shibulal

Read this exclusive interview with Shruti Shibulal, CEO & Director of Tamara Leisure Experiences as she delves into the world of hospitality, Tamara's emphasis on immersive hospitality and experiential travel. She gives insights into the evolution of the industry with technology and emerging trends.

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