Everything Experiential

Lokmat Media Group hosted the Lokmat Social Media Awards 2023

EXPD, The Digital Arm Of Avian WE, Awarded The Social Media Mandate For G20 India

As part of the mandate, EXPD will deploy a 10-member team to provide round-the-clock social media management and analysis

Yougov Survey Finds Four Out Of Five Digital Users In India Consider Snapchat As Their Fun, Happy Place

According to the Internet-based market research and data analytics firm YouGov, Snapchat’s creative lenses, and filters are the number one feature that helps users celebrate festivals and special occasions with loved ones

Experiential: The Dawn Of New-Age Marketing

In the era of information overload brands are constantly innovating to create a loyal long-term consumer life cycle and experiential marketing is saving the day for them, writes Ankit Shah.

Honda Engages In Fun Brand Banter On World Happiness Day

The tweets will thank the shortlisted brands for bringing happiness to the journey on road.

Democratisation Of Influencer Community And Perception Building

Gaurav Patra

Brands are engaging with social media influencers as its cost efficient compared to celebrity or urban influencers, provides credibility to endorsements, enjoys a rateability factor and, speak in the same language to the target audience.

Bottle Openers wins digital mandate for JLF 2021

Bottle Openers will provide content support as well as manage social media and ORM for the Jaipur Literature Festival (JLF) 2021

Technology Vs Humans or Technology and Humans: Ashish Janiani

Technology is important: But you putting a pause to its overconsumption is equally important, writes Janiani.

How Digital Communities are driving the business of brands: Preeti Pandey

Online communities function as an extra dimension to a brand’s marketing success and go far beyond their products and services to make a real impact on customer’s lifestyles writes Preeti Pandey, Director Business Strategy, Media Moments.

How to grab consumers attention on social media: Amitek Sinha, COO, ET Medialabs