Latest Articles in rural

Akshay Kumar unveils nationwide rural outreach campaign at New India Conclave in Mumbai


Brand Ambassador Akshay Kumar unveiled a nationwide campaign New India Conclave 2018 on 1 May 2018 in the presence of Hon. Chief Minister Devendra Fadnavis at JW Marriott Mumbai Juhu. The evening saw the first look of the campaign- the biggest ever non-government rural outreach programme organized in association with renowned NGOs - Y4D Foundation, NEEDS NGO, Avanee Foundation and Aga Khan Rural Support Programme.

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Tata Steel kicks off 4th edition of tribal conclave ‘Samvaad' at Jamshedpur

Tata Steel inaugurated the fourth edition of its Tribal Conclave ‘Samvaad’ 2017. The event was unfolded traditionally to the beat of 111 Nagadas (kettle drums) at Gopal Maidan, Bistupur. The theme for Samvaad 2017 is 'Aspiration of Tribal Youth & Leadership for Future’. The opening ceremony was attended by tribal guests and opinion leaders, senior executives from Tata Steel and Group companies, among others. This edition of Samvaad will also draw tribal representatives internationally from Australia, Canada, Kenya Laos and Zimbabwe.

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Tata Salt and Madison Turnt harness sun's energy for unique activation at Chhath Puja

Madison Turnt, the experiential marketing specialist unit of Madison World, has just completed ‘Har Pal Ujjawal’ campaign in Deo, Bihar, to celebrate Chhath Puja with the devotees, for its client Tata Salt.

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Launch edition of Gramin Volleyball League sees strategic brand sponsorships

The first Bihar edition of Gramin Volleyball League will start from 23rd June 2017. CSC e-Governance Services India Ltd. will conduct the league in association with Volleyball Association of Bihar and Republic of Sports.

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Bharatiya Yuva Shakti Trust to organize 1st International Mentoring Summit at Rashtrapati Bhavan

With an aim to support employability initiatives in the country and encourage youth to take up entrepreneurship, BYST (Bharatiya Yuva Shakti Trust), a not for profit organization dedicated to empower underprivileged youth, is gearing up to organize India’s first International Mentoring Summit. The event that will celebrate mentorship and discuss its impact on the various sectors will also mark BYST’s glorious 25 years of foundation in the country. Based on the theme ‘Mentoring Grassroots Entrepreneurs in Smart Grams for Inclusive Growth’, the summit will be held in association with the Rashtrapati Bhavan.

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RMAI Rural Conclave’16 to navigate future of rural marketing in India

RMAI has announced agenda for ‘Rural Conclave’ a two day-long conference and networking event to be held on December 15th-16th, 2016 at Vivanta by Taj, Gurgaon. RMAI Rural Conclave'16 will bring together forward-thinking marketers, innovators, entrepreneurs, technology players to unlock new possibilities in rural marketing.

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Coca-Cola University on Wheels to train 3,50,000 retailers by 2017

Coca-Cola University, which runs skill training programs for traditional trade (kirana store) retailers, has announced that it aims to train 3,50,000 people by December 2017 in the areas of grocery and convenience store retailing and in food services. The training module will be a mix of classroom training and in the Coca-Cola University bus called “Coca-Cola University on Wheels”.

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