Everything Experiential

The fourth edition of the conclave was held at Vigyan Bhawan

Yougov Survey Finds Four Out Of Five Digital Users In India Consider Snapchat As Their Fun, Happy Place

According to the Internet-based market research and data analytics firm YouGov, Snapchat’s creative lenses, and filters are the number one feature that helps users celebrate festivals and special occasions with loved ones

Role Of Content, Influencers In Creating New Space For Marketing Budgets By India Corporates

The concept of influencer marketing is often attributed to the launch and subsequent global popularity of Instagram as a social networking and content sharing platform.

Wella Professionals Hosts India's Biggest Online Hair Color Event for the Salon Community

Five gorgeous beauty influencers - Sakshi Sidwani, Somya Gupta, Nidhi Shetty, Esha Shetty, Srishti Chhabria collaborated with Wella Professionals.

Unveil Your Brand and Come Alive with Influencer Marketing

.Audiences are now increasingly bent towards uninterrupted forms of advertising where push marketing is losing its essence as the potential customer feels forced by it, writes Dr Mafruza Sultana and Kritika Goel,

Democratisation Of Influencer Community And Perception Building

Gaurav Patra

Brands are engaging with social media influencers as its cost efficient compared to celebrity or urban influencers, provides credibility to endorsements, enjoys a rateability factor and, speak in the same language to the target audience.

Why is now the Perfect Time to Invest More in Influencer Marketing: Amit Mondal

Influencer marketing is smooth, efficient, agile and drives results positively writes Amit Mondal, Founder, Pulpkey.

Armaan Malik, Bhuvan Bam, Awez Darbar join Triller family

Just like any other country, influencers in India also play a significant role in shaping and influencing people’s thoughts, choices and opinions.

The need for tech influencers to create disruptive content for brands to stay ahead of the curve: Tech Burner- Shlok Srivastava

We are content creators and we know how to connect with people on a deeper level writes Shlok Srivastava.

Airbnb announces the launch of ‘At Home With Airbnb'