Latest Articles in ice global

With 5 Cr People Dependent On Event Industry, The Government Needs To Hear Us Now

The industry needs to get the status of an organised sector and continue to engage with the officials in a much more unified way.

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Riding the wave of uncertainty in 2020, event industry plans for a brighter 2021

2021 looks promising for the events sector as it continues to adapt to real-time physical events keeping the government safety guidelines in mind.

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Will brands continue to spend big on experiential marketing in a zero-touch world?

Over the past few years, experiential marketing has become an important part of the entire marketing mix and a significant number of brands have been using it to create lasting brand experiences.

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Beyond Empowerment: Sushma Gaikwad, Director, Ice Global & Wizcraft MIME

There are many more women in the industry today than there were three decades ago and so many are leaving an indelible mark through their various achievements writes Sushma Gaikwad.

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Women Who Are Redefining The Events and Experiential Domain In India

On the occasion of Women’s Day, we profile some women leaders from the events and experiential domain who are redefining the contours of the industry.

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The event professional's guide to address sexualization in the workplace

This article has been written by Sushma Gaikwad, co-founder of experiential agency Ice Global, as an opportunity for event professionals to recognise the signs of sexual harassment at the work place and to suggest possible measures one can take to safeguard themselves from being victimised.

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