Latest Articles in growth
The Global Wedding Market Continues To Witness Robust Growth: Report
The 127-page report by Benzinga features data, vital statistics, trends, and competitive landscape details in the sector
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The Power of Small Ripples
Even today, when everyone is incredibly mindful of gender disparity, it is rare to see women at the top compared to men, writes Shirley D’Costa
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For Us Experiential Marketing Plays A Key Role In Conversion: Anika Agarwal, CMO Orient Electric
Experiential marketing can be an aid when you go into high-frequency touchpoints, she said
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Exclusive: Dhruv Davar, CEO of Inextis Events On Completing 10 Years In The Industry
In a recent interview with BW Applause and Everything Experiential, Dhavar spoke about the journey and more
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Parag Anand, India's Trophy Man, Talks About Building A Succesful Brand
Read about the journey of Parag Anand, Owner of Benson Trophies in this exclusive with BW Applause and Everything Experiential
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Experiential Marketing Trends That Will Rule In 2023
Mark Titus, AVP Marketing, Nippon Paint India (Decorative) shares his take on the marketing trends that will rule in 2023
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Marketing Trends To Look Forward To In 2023
If companies want to preserve the spirit of advertising in 2023, they must incorporate technology and customer preference into their advertising strategies, writes Mirza Baig
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A Year in Review for the Events Industry and a Glimpse into the Year Ahead
As we enter 2023, the future of the sector looks bright. This rapid recovery can be attributed to the learnings gained over the last year, writes Chanda Singh, CEO of XP&D
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Getting Growth On Steroids With Effective Marketing Automation
Good marketing and sales automation is soon becoming the conventional route for companies with a client-first approach.
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