Latest Articles in experiential marketing
Mastercard And Invest India To Redefine Experiential Travel
The program enables Mastercard cardholders to gain exclusive access to curated experiences across Delhi, Agra, Jodhpur, Dehradun, Pune, among other Indian cities
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Lexus India Unveils ‘Taste of Trails' In Collaboration With Masque
The 10-course meal dinner will be held on 1st and 2nd September at the Masque, Mumbai
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Obituary: In Loving Memory Of Shivaani Sen by Sanjoy Roy
Shivaani's unwavering support for EEMA and the event industry leaves a void that cannot be filled writes Roy.
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GenAI Can Enable Businesses To Tailor Their Products & Services To Enhance Customer Expectations
Simon Tate, President, Asia Pacific, Adobe delves into the benefits of embracing GenAI for enterprises in this exclusive for EE
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The Power Of Experiential Marketing In The Beauty & Wellness Industry
experiential marketing allows customers to engage directly with the brand, try out its products or services, and establish a strong relationship, writes Mayank Arya, Co-Founder at Yes Madam
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GroupM Onboards Ajay Mehta As Head Of Experiential Marketing At Dialogue Factory
Mehta will now take over Dialogue Factory’s rural and experiential offerings along with the out-of-home offerings i.e., cinema and OOH
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Maserati Celebrates The Granturismo At Milan Design Week
The Trident hosted an exclusive soirée, in presence of David Beckham and Hiroshi Fujiwara,
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Mukteshwar To Host Stellar Astronomy Events For International Dark Sky Week
International Dark Sky Week is an annual event celebrated worldwide during the New Moon week in April
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WOOT Factor Brand Architects Foray Into The World Of Luxury Events
This new venture will focus on creating memorable experiences with elegance and grandeur for clients
Read MoreBira 91 Brings Back International Curry Week
Set to be hosted in Delhi, Mumbai and Bangalore, International Curry Week bring India’s top chefs together to celebrate culture, curries, and flavor
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