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Latest Articles in experiential marketing

Touching The Emotional Chord Is A Sure Shot Way Of Doing Experiential Right: Amit Syngle, Asian Paints

In an exclusive chat with Everything Experiential for our BrandCraft series, Amit Syngle, Managing Director and CEO, Asian Paints reveals about incorporating the element of experiential in ColourNext 2024, how the socio-cultural trends of the year add to providing relevant experiences to consumers and more

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Hyundai Ups Its Experiential Marketing Focus In 2024

The maker of auto brands such as Hyundai Creta and Verna says that not only will it set “unprecedented benchmarks” but that these will also “redefine auto marketing in India”

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Jury Speak: What Bausch & Lomb's Sanjay Bhutani Expects From Nominees

“I anticipate nominees to showcase integrity, authenticity and a commitment to ethical practices,” says Bausch & Lomb’s Managing Director - India & SAARC, Sanjay Bhutani, as he gears up as a Juror for the 6th edition of BW Applause Experiential Marketing Summit and Awards

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Brands Craft Experiential Magic This Valentine's Day

This year, brands such as FNP.com, Imagicaa, Café Akasa, Zoomcar, Social, Bira 91 Taproom and Tourism Fiji have taken experiential marketing to new heights, crafting campaigns that go beyond traditional gifting and dining experiences, creating unforgettable moments for customers

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White Experiential Agency Unveils New Brand Identity

The company’s refreshed identity symbolises its approach of being ‘Creators of Culture-first Experiences’

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Maruti’s Pursuit Of Communal Experiences & Purpose-driven Engagement

The auto major’s Senior Executive Officer for Marketing and Sales, Shashank Srivastava, talks to Everything Experiential about Maruti’s endeavours in the year ahead and why experiential will continue to be a pillar in its marketing strategy

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Deciphering The Body Shop's 2024 Experiential Focus

For the debut of our BrandCraft series, Harmeet Singh, VP Marketing, Digital & Product, The Body Shop Asia South highlights the brand’s plans of blending digital and experiential marketing, stepping up its customer engagement and experiences in 2024, its focus on personalised experiences and more

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Top Five Experiential Marketing Trends To Watch Out For In Auto Sector

Everything Experiential pens the experiential marketing trends in the automotive industry that will continue to make headlines in the new year

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Experiential Marketing Trends That Will Make Their Way To 2024

Vidya Alva, Chief Operating Officer, Percept ICE writes about upcoming trends we will witness in experiential marketing as 2024 begins

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Understanding The Big Growth Of Event Tech & Its Future Course

The Indian event tech industry’s growth – even though it has been gradual, it has come a long way. The job of event tech is to make the experiences for all the three audiences – the organiser, the client/sponsor and the consumer - amazing

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