Latest Articles in experiential industry

Experiences May Not Be Always Measurable But Their Impact Is Undeniable

Sameer Tobaccowala, CEO Shobiz Havas, spoke to BW Applause and Everything Experiential about creating compelling brand experiences and more.

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EEMA North Forms Hotel Advisory Committee To Drive Growth Through Collaboration Between Hotels And Event Planners

This initiative is expected to be a game-changer in promoting ease of doing business and fostering long-term growth opportunities

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How EEMA Is Leading The Way In Overcoming Event Industry Challenges In India

The treasurer of EEMA and Founder & MD of Vibgyor brand services discussed the recent initiatives taken by EEMA

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A Year in Review for the Events Industry and a Glimpse into the Year Ahead

As we enter 2023, the future of the sector looks bright. This rapid recovery can be attributed to the learnings gained over the last year, writes Chanda Singh, CEO of XP&D

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Battling The Second Covid Wave, How Event Industry Is Taking On The Challenge

While the pandemic has made the industry press pause on live events, it hasn’t stopped its drive to find a way to carry on.

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New doors of possibilities for the event and experiential marketing industry: Piyush Gupta, President, Kestone

Hybrid events will be an integral part of the new normal in the events and experiential industry writes Piyush Gupta.

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Remembering Michael Menezes on his 68th Birthday

As a tribute to the leader on his birthday, the event industry shares fond memories of him and his immense contribution.

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Kestone’s Virtual Events Platform 2.0 takes the Experiential Game a notch higher

This version adds support for multiple languages, enhanced user interface and audience engagement features.

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How the rise of new event formats is bringing back hope to the industry?

The event industry has to do away with older formats that deal with large gatherings and adapt to virtual and hybrid events say experts.

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Post the Covid Age - Comes the Content Age: Gitikka Ganju Dhar, Curator, Ministry of Talk - Made in India

Content will be our Judgement Card each time we make a pitch, each time we stage a show and each time we stream a session writes Gitikka Ganju Dhar.

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