Latest Articles in economy
Gaurav VK Singhvi On The Power of Corporate Connections For Elite Companies
CC organises BHAF event annually to connect and resolve the problems corporates are facing
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CC’s BHAF Event: The Key To Accelerated Business Growth, Yash Vasant Explains
The BHAF is the annual members’ day and the largest event for Corporate Connections in India
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How EEMA Is Leading The Way In Overcoming Event Industry Challenges In India
The treasurer of EEMA and Founder & MD of Vibgyor brand services discussed the recent initiatives taken by EEMA
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NOORINGS: Did HUL Miss An Opportunity For Its First Woman MD & CEO
Two days after Women's Day, HUL has named its new MD & CEO and one wonders whether it missed out on the opportunity of getting its first woman top boss or adding to the rare breed of women FMCG CEOs
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For Us Experiential Marketing Plays A Key Role In Conversion: Anika Agarwal, CMO Orient Electric
Experiential marketing can be an aid when you go into high-frequency touchpoints, she said
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As India Splurges On Travel, Hospitality Matches Supply With Demand
It reflects how domestic tourism is on the forefront of India's travel business
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Parag Anand, India's Trophy Man, Talks About Building A Succesful Brand
Read about the journey of Parag Anand, Owner of Benson Trophies in this exclusive with BW Applause and Everything Experiential
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Wedding Season Extends Beyond Muhurat Days In 2022 With 1.7X Jump In Booking For Non-Muhurat Dates
In 2022, 57 per cent of wedding venue bookings during busy season of November & December were for non-muhurat dates
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MICE Tourism Sees Boom In Sri Lanka Amid Recovery From Economic Crisis
MICE tourism is a niche market and has a considerable share in promoting tourism globally
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Experiential Marketing Trends That Will Rule In 2023
Mark Titus, AVP Marketing, Nippon Paint India (Decorative) shares his take on the marketing trends that will rule in 2023
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