Latest Articles in cinema
Cinepolis launches wireless virtual reality lounge in Pune
Cinepolis cinema, in a move to bring immersive and interactive virtual reality (VR) content to movie-goers, installs India’s first state-of-the-art wireless VR Gaming Zone at Cinépolis Seasons Mall, Pune.
Read More
Percept manages reopening of the iconic Metro INOX in Mumbai
Percept ICE recently conceptualised and managed the inauguration of the iconic Metro INOX at the Marine Lines, Mumbai on 29th November, 2017. A beloved Mumbai icon since the 1930's, Metro has played a vital part in India's glorious cinematic history. Built and originally run by Metro-Goldwyn-Mayer (MGM), the cinema became the Indian film industry's most famous red-carpet theatre in the 1970's, after being taken over by the Gupta family.
Read More
Cinepolis associates with Yes Bank to enhance customer experience
Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit, associates with YES BANK, India's fifth largest private sector bank, to offer an augmented customer experience across India.
Read More
McDonald’s gets movie-goers 'on their feet’ in unique experiential campaign
Reaching out to consumers in a cinema hall may not be new but driving their participation through an on-screen message sure was a novel feat. This is exactly what McDonald’s did this Independence Day. The brand celebrated diversity by relaying various messages around #BeDifferentTogether in a fun, engaging yet not preachy style.
Read More
Barry John Acting Studio to partner with 8th Jagran Film Festival
Barry John Acting Studio (BJAS), a leading acting schools which has contributed to the Indian film industry with alumni like Sharukh Khan, Manoj Vajpayee, Varun Dhawan, Richa Chaddha, Dia Mirza and many others, this year partners with 8th Jagran Film Festival (JFF).
Read More
Nominations revealed for 18th edition of IIFA Awards to be held in New York
The 18th Edition of the 2017 NEXA IIFA Awards Powered by Vivo to honor the best of Indian Cinema is set to be held at the iconic MetLife Stadium on the 14th & 15th of July 2017. The list of nominations in the popular category was announced as IIFA Global Voting went LIVE on 20th May 2017 till 18th June 2017.
Read More
All PVR venues to serve individually curated ‘Theatre on Demand’ events
PVR Cinemas has announced the launch of VKAAO (vkaao.com), a collective action web-platform that enables individuals to choose the films that play in their local theatres. VKAAO has begun offering India’s first ever ‘Theatre on Demand’ service to the entire PVR Cinemas circuit. PVR Cinemas will provide all its theatrical venues for individually curated events showcasing VKAAO’s growing collection of hundreds of studio and independent films.
Read More