Latest Articles in challenges

Handling The Challenges Of Outdoor And Experience Marketing

Smita Shah, Co-founder, WOOT Factors, provides a comprehensive guide on navigating the intricacies inherent in experiential and outdoor marketing.

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We need to have more women leaders in the event industry. Here’s why?

We spoke to some leading ladies of the industry who have been working tirelessly to support their teams during these testing times, here is what they had to say.

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Up-country event planners voice their biggest concerns

Impressive things are being done every day in the event sector, but with each scintillating experience the expectations of clients keep increasing and the bar keeps going higher. The event industry is widely presumed to be a magic community of artists, decorators, caterers and vendors, expected to deliver a dream-like experience with each occasion. But these expectations are a tall order. Event planners in the region speak of their biggest challenges.

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