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Latest Articles in brands

United270 Global Launches New Campaign For Genz Fashion E-Commerce Brand Virgio

Virgio has launched its first brand film which feature five diverse individuals who through their fashion preferences showcase their personal style and life choices

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Oneplus Celebrates 9th Anniversary With The Launch Of New Co-Creation Platform ‘Oneplus Featuring’

The global technology brand takes collaboration with users to the next level and reinforces commitment to its community

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Major Brands That Are Taking Part In F2F Sourcing Trade Show

The two-week digital trade event for apparel, fabric and yarn exhibitors is expected to give unlimited networking and business opportunities for global visitors for sourcing their textile-apparel-fashion needs.

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Unveil Your Brand and Come Alive with Influencer Marketing

.Audiences are now increasingly bent towards uninterrupted forms of advertising where push marketing is losing its essence as the potential customer feels forced by it, writes Dr Mafruza Sultana and Kritika Goel,

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Making Of Compassionate Brands

Connecting with employees and consumers is the need of the hour

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The Era Of 'Looking Forward: Marketing Guide For 2021'

Brands that can effectively establish human connections, build trust, and demonstrate purpose with agility will flourish in this new era.

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Customer Experience Value is an Entrepreneurs key to drive a brand’s success: Sagun Arora

The importance of delivering an experience that makes the brand stand out from its competition is very well recognised, opines Sagun Arora, Co-founder, Filmy Vastra.

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How brands are digitising to convert today’s challenges into future opportunities: Amol Roy, Founder, Shutter Cast

Digitization has made it possible for businesses to develop their brands and create new opportunities to reach out and tap into the relevant audiences and customers, writes Roy.

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Brands are bringing live-action to virtual experiences: Vikash Samota, Founder & CEO, MultiTV

Future of brands hosting events to engage their audience is foreseen to be an experience enriched by the omnipresence and omnipotence of technology writes Vikash Samota.

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Technology will be a game-changer for brands looking at experiential marketing: Niki Singh

Brands are innovating and broadening their horizon to weave a digital and virtual experience into their experiential marketing plans writes Niki Singh, Vice President (Strategy) of GenY Medium.

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