Latest Articles in brand experience

Emotional brand experience can convert potential customers into regular customers: Shenoy Muralidhara, Huntsman Advanced Materials (Araldite)

Brands are focusing on creating a consistent customer experience across all touchpoints to exceed their standards and their customer’s expectations writes Shenoy Muralidhara, Commercial & Country Director, Huntsman Advanced Materials.

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Igniting customer connections – Return on Engagement

A knowledge on how the customers engage and interact with your brand across all channels gives the brands a clearer picture of evolving behavioral pathways that your consumer is creating. It is very important to measure these pathways as it helps the brand to improve the quality of the interactions with the customers. Marketers used to only look for quantitative measures for determining the success rate of marketing initiative.

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Meltwater’s ‘Outside Insight’ event highlights the art, science and strategies of brand engagement

Global media intelligence firm Meltwater hosted its successful global marketing series ‘Outside Insight’ in India for the first time on August 11th to discuss the art, science and strategy of brand engagement in today’s hyper connected world.

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