Latest Articles in brand

Sneha Kanukolanu Joins Aditya Birla Fashion And Retail As Head Of Marketing

She will be handling brands like The Collective, Ted Baker, Polo Raplh Lauren, Hackett and Fred Perry.

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Cinthol Engages Citizens Across Andhra Pradesh And Telangana Through Virtual Reality

Through this Initiative, Cinthol is striving to innovate the manner in which brands communicate with consumers

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Marketing and Brand in the new world of tech/data: Abhik Santara

Data-driven marketing facilitates more personalized content, which users show their appreciation for through increased engagement writes Abhik Santara, Director, ^Atom Network.

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How COVID-19 has catalysed Brand Customer Experience: Piyali Chatterjee, Hansa Research

Today, there are a few brands that have successfully redesigned and reimagined Customer experience in this fast-changing COVID 19 world writes Piyali Chatterjee, Senior Vice President CX National Head, Hansa Research.

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Building an army of brand advocates: Vishal Gaba, Senior Director Digital, Genesis - BCW

The biggest asset that any company has are its employees—an empowered and motivated workforce is essential to create a successful organization writes Vishal Gaba.

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