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Latest Articles in alcohol

Navigating Ad Challenges: Evolution Of Alcohol Marketing

The government acknowledges the potential risks associated with alcohol consumption, leading to the imposition of stringent rules prohibiting direct alcohol advertising

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Spaceman Spirits Lab Unveils Premium Craft Rum ‘Sitara’

As part of its first collection under the rum series, ‘The Maiden Voyage’, the company has unveiled two premium rum variants

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Absolut Presents Limited-Edition Bottle

The brand has collaborated with artist Osheen Siva to design the bottle for this campaign

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From Tradition to Innovation: Evolving Indian Liquor Industry

Prem Dewan, Chairman and MD of DeVANS Modern Breweries, believes that experimentation and innovations are the fundamentals of the alcobev industry

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McDowell’s No1 Soda Launches Multiverse Platform ‘Yaariverse’

The Yaariverse is a virtual reality platform powered by Hungama Digital Media

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Mansion House Launches New Brand Proposition "A Warm Welcome"

Mansion House launches integrated digital campaign “A Warm Welcome” aimed at diversity and inclusivity

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Ruchira Jaitly Appointed CMO Of Diageo India

Jaitly has been leading consumer brands for the last 25 years

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Monkey Shoulder appoints Pankaj Balachandran as India Brand Ambassador

William Grant & Sons India has appointed Pankaj Balachandran as the India Brand Ambassador for scotch brand Monkey Shoulder. The independent family distiller has taken this step as part of its growth strategy for India. This announcement is in line with the forward-looking roadmap to foster connects with the progressive Indian consumer. The brand has been at the helm of the cocktail revolution being witnessed in the country.

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Brookside by Hershey’s, Tinder, Jal and Panzani partner with Sulafest 2018

Sulafest 2018 is all set to send its fest-goers on an adventure-coaster with a two-day bonanza of world music, gourmet food, and wine and spirits from across the globe.

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After Bud Halloween and Budx, Budweiser Experiences launches first TVC

Budweiser Experiences has announced the launch of their first ever TVC in India ‘Let Your Sound be Seen’. Budweiser Experiences believes in unlocking freedom for fans through music and this year the brand took a step further in shaping the electronic music culture in the country.

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