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Latest Articles in The Body Shop

Deciphering The Body Shop's 2024 Experiential Focus

For the debut of our BrandCraft series, Harmeet Singh, VP Marketing, Digital & Product, The Body Shop Asia South highlights the brand’s plans of blending digital and experiential marketing, stepping up its customer engagement and experiences in 2024, its focus on personalised experiences and more

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Sustainability In Experiential Marketing: The Upsurge Of Eco-friendly Events & Activations

Brands speak about how eco-friendly events and activations help in maintaining sustainability in experiential marketing

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Beauty No longer Luxury Or Occasion Driven: Shriti Malhotra

Despite the economic magnitude of the lockdown, the beauty industry may have proven to be reasonably resilient with new emerging normal.

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The Body Shop Calls for Global Ban on Animal Testing

CSR

The Body Shop is launching a new campaign for a global ban on cosmetics animal testing.

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