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Latest Articles in Pernod Ricard India

Seagram’s Royal Stag Brings Back 2nd Edition Of Royal Stag BoomBox

After the phenomenal success of its inaugural edition, Seagram's Royal Stag has reintroduced the immersive music festival, Royal Stag BoomBox, which unites a variety of music genres, seamlessly blending the vibrant sounds of Bollywood and Hip-hop

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Marketing Lessons On Addressing Shifting Consumer Attitudes

Leaders from Pernod Ricard, Maruti Suzuki & Haleon discuss how to bridge the gap between marketers and consumers, at a time when preferences are changing rapidly

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We Are Not Inclined To Become A Mass Player: Kartik Mohindra

Kartik Mohindra, Chief Marketing Officer & Head of Global Business Development at Pernod Ricard India, provides insights into Longitude 77's placement in the competitive landscape, shares the intricacies of developing an experiential marketing journey for consumers during the brand's launch and more

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We Earmark 50-60% Of Our Budgets For Experiential Marketing: Kartik Mohindra

Kartik Mohindra, Chief Marketing Officer and Head Global Business Development, Pernod Ricard India underscores the emphasis on experiential marketing, the female cohort as an emerging TG, and more

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Imperial Blue Superhit Nights Collaborates With Harrdy Sandhu For His ‘In My Feelings’ Tour

The tour promises to be a celebration of music and culture, spanning across seven incredible cities

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Absolut Glassware Presents New Edition Of Absolut Creative Commune

In collaboration with Elsewhere in India, the brand has curated a line-up of five emerging and established artists: Sachin Bhatt, Deepti, Ishaan Osheen, Parda Fash, Aditi Ramesh

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Absolut And Sunburn Light Up Nights In India

The festival has a line-up of 24 shows spread across more than 10 cities featuring 6 global artists and top DJs

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We Have Very Carefully Built This Brand Delivering A Lot Of Aspiration

Kartik Mohindra, CMO, Pernod Ricard on Blenders Pride Reserve Collection hitting the milestone of 1Mn annual sales

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Thibault Cuny Steps Down As CEO Of Pernod Ricard South Asia & India MD For Health Reasons

Philippe Guettat, Chairman and CEO of Pernod Ricard Asia will hold the charge in the interim

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Pernod Ricard India Launched Havana Club 7

It is a dark rum matured in ex-Bourbon barrels, that bring out the rich natural flavors of Cuba in a versatile manner

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