Latest Articles in Maxperience

Interactive Installations Elicit Engagement That Bridge Gaps Between Brands & Audiences: Maxperience’s Arvind Balan

Arvind Balan, CEO, Maxperience discusses at length with Everything Experiential about interactive installations helping build emotional connections between consumers and brands, contributing to consumer engagement, whether these lead to long-term changes in consumer attitudes towards a brand and more

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AR & VR Revolutionising Experiential Marketing & Captivating New Age Business

Arvind Balan, Co-founder & CEO, Maxperience outlines how AR and VR are not just technological trends, these are the future of experiential marketing

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Immersive Ambitions: Experiential Veterans Reveal Strategic 2024 Resolutions

In the dynamic realm of experiential marketing, where innovation and creativity reign supreme, these professionals are setting their sights on ambitious goals to propel their teams and operations to unprecedented heights, amongst the other resolutions that they have in mind for 2024

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Maxperience Redefines Experiential Marketing In Motorsports: A Tech-Infused Journey Beyond Boundaries

Read this exclusive interview with Arvind Balan, Co-Founder & CEO, Maxperience as he highlights the significance of technology in crafting immersive brand experiences and shares insights into their approach to fan engagement in motorsports, challenges in the experiential marketing industry, measuring ROI, and more.

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