Latest Articles in Kartik Mohindra

Seagram’s Royal Stag Brings Back 2nd Edition Of Royal Stag BoomBox

After the phenomenal success of its inaugural edition, Seagram's Royal Stag has reintroduced the immersive music festival, Royal Stag BoomBox, which unites a variety of music genres, seamlessly blending the vibrant sounds of Bollywood and Hip-hop

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We Are Not Inclined To Become A Mass Player: Kartik Mohindra

Kartik Mohindra, Chief Marketing Officer & Head of Global Business Development at Pernod Ricard India, provides insights into Longitude 77's placement in the competitive landscape, shares the intricacies of developing an experiential marketing journey for consumers during the brand's launch and more

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We Earmark 50-60% Of Our Budgets For Experiential Marketing: Kartik Mohindra

Kartik Mohindra, Chief Marketing Officer and Head Global Business Development, Pernod Ricard India underscores the emphasis on experiential marketing, the female cohort as an emerging TG, and more

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We Have Very Carefully Built This Brand Delivering A Lot Of Aspiration

Kartik Mohindra, CMO, Pernod Ricard on Blenders Pride Reserve Collection hitting the milestone of 1Mn annual sales

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On-Ground Activations Will Remain The Core Focus Of Our Marketing Strategy: Kartik Mohindra

Our objective for the next six months, including festivities, is to do high-decibel marketing with a strong consumer acquisition strategy, shares Mohindra in this exclusive interview.

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Chivas 18 Alchemy Brings An Extrasensorial Spectacle Blended With The Sixth Sense

In its third edition, maestros from the fashion, art and design world co-curated Chivas18 Alchemy.

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