The media agency had executed a TV-based moment marketing innovation, strategically timed during Virat Kohli's pursuit of his 50th century
In partnership with Havas Media Tribes and Sportskeeda, Swiggy leveraged their application programming interface (API) to extract and display live match data points
The news comes months after the global launch of Banijay Events, and Banijay’s acquisition of live entertainment specialist, Balich Wonder Studio
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