Latest Articles in Harmeet Singh

Deciphering The Body Shop's 2024 Experiential Focus

For the debut of our BrandCraft series, Harmeet Singh, VP Marketing, Digital & Product, The Body Shop Asia South highlights the brand’s plans of blending digital and experiential marketing, stepping up its customer engagement and experiences in 2024, its focus on personalised experiences and more

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Sustainability In Experiential Marketing: The Upsurge Of Eco-friendly Events & Activations

Brands speak about how eco-friendly events and activations help in maintaining sustainability in experiential marketing

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