The X-Factor In CX- Using Data For Improving Consumer Experience

Data is a very powerful tool and as long as it’s used responsibly with disclaimers for users to know what they are sharing, data can enhance their experience massively.

Bacardi's clever experiential strategy will make you INVITE the brand home

When it comes to marketing Bacardi believes in doing the 'unique' for the purpose of customer engagement; and this time its going straight to the homes of its target audience, a place where comfort and intimacy are already established. Genius we say, but can they pull it off?

"Technology, marketing and the shift"- Anand Kripalu, CEO, United Spirits

Tragedy to Triumph: How brands are turning Chennai floods around

"Driven by the spirit to provide best experience"- Rachna Lather, Motorola

"WTF was I thinking"- Sameer Tobaccowala, Shobiz Experiential Communications

"The Experience Is the Message"- Max Lenderman, CEO, School

EventTech 2015: Key value areas- Kathleen Mudge

Vodafone creates festive experience by offering free data

Natura's aerial entries at Vijay Television Awards