Latest Articles in ELEPHANT DESIGN

Nostalgia Unleashed: How Brands Harness Memories To Create Immersive Experiences

In a tete-a-tete with Everything Experiential, Ashwini Deshpande, Director, Elephant Design discusses how nostalgia sculpts consumer preferences in experiential marketing, employing cultural memories, the examples of building a new brand such as Paper Boat and relaunching the timeless Jawa Motorcycles on the nostalgia factor and more

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