Latest Articles in BW Applause
Social distancing should not end up in customer distancing, say brand experts at EEMA ‘Thought Leadership Webinar’
The webinar was presented by exchange4media & Red Carpet Awards and supported by BW Applause & everythingexperiential.com.
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How would event marketing and experiential spends shape up in the post covid world?
As part of its Future Ready Series (EEMA) recently hosted a webinar which was presented by exchange4media & Red Carpet Awards and supported by BW Applause & everythingexperiential.com. Here are some key takeaways from the discussion.
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Courage in Imperfect Times
While the world is beset with an unprecedented situation, it will never have the power to dampen the human spirit writes Anil Singh of Procam International.
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The Maitribodh Parivaar to organise global prayer --One World, One Voice, One Family with a million participants on 22nd March
Over 70 countries will be participating and engaging in this global prayer on 22nd March at 6:30 pm – 7:00 pm and 10:30 pm – 11 pm IST.
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SOS needed from the Government: Siddhartha Chaturvedi
Last 15 days have been incredibly tough for our industry and suddenly it looks like a sinking ship of sorts writes Siddhartha Chaturvedi - CEO, Event Crafter.
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Beyond Empowerment: Sushma Gaikwad, Director, Ice Global & Wizcraft MIME
There are many more women in the industry today than there were three decades ago and so many are leaving an indelible mark through their various achievements writes Sushma Gaikwad.
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If you are passionate about your vision, the path certainly clears out:Nanni Singh
As an events professional, an industry strongly dominated by men, I initially felt it would be an uphill task to penetrate and make a space for ourselves writes Nanni Singh, Founder & Chief Executive, ShowCase Events.
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Don’t stay within the traditional confines of male-focussed messaging: Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance
The male audience has almost had a monopoly in brand communication writes Gupta.
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Thriving in an unchartered territory--Women in Logistics: Swati Rustagi, Amazon India
The real challenge is to work backwards from the barriers that prevent women from being a part of the workforce writes Swati Rustagi is Director of Human Resources, Amazon India Operations.
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Beating the ‘Super Woman Syndrome’: Tuhina Pandey
Don’t buy into stereotypes, individuals are not a representative of their gender but of their values and experience, writes Tuhina Pandey, Head, Global Corporate Communications & Public Affairs, Tech Mahindra
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