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Latest Articles in Activations

Unlocking Engagement: How On-ground Activations Reinforce Brand Recall

Everything Experiential spoke to industry veterans about how a brand, an event agency and a media agency come together in sync to execute a brief; on-ground activations seamlessly integrate with the overall marketing and brand messaging; and the logistics and planning that are taken into account to ensure smooth execution of on-ground activations

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Transformative Brand Activations: Experiential Insights

Everything Experiential speaks to industry veterans about their views on how brand activations materialise and leave a lasting impression, how the designs of the brand activations are aligned with the brand values and more

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Hush Puppies Livens Up Its 65th With Larger-than-life Mascot

A gigantic Basset Hound-themed van circled the streets of Gurugram capturing eye-balls

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Digital Jalebi forays into the space of No-touch Activations to bring back life in the Physical Event

With No-Touch Activations, Digital Jalebi is trying to refine the interactions in a way that everything is already taken care of, for both brands and their customers who are experiencing the activation.

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Activations in the time of Covid: Kumar Naveen, Experiential Specialist, Vibgyor Brand Services

The idea is to create memorable experiences that will engage, delight and excite even from a distance writes Kumar Naveen.

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Sameer Sethi elevated to Executive Vice President, Percept Activ

Sethi joined the Percept Group in Chennai in 2006 and served as South Head – Experiential Marketing, Percept Activ.

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Fountainhead unifies digital and activations verticals to create integrated experiences

Fountainhead MKTG, the experiential marketing specialist agency of the Dentsu Aegis Network in India has unified its activations vertical in the west region with Fountainhead Digital MKTG, it’s digital marketing and creative technology vertical.

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Launch of NYX makeup managed by Vibgyor Brand Services

L’Oreal launches make up artistry brand NYX Professional Makeup in India. The brand was being retailed through Sephora stores up till now. Vibgyor Brand Services was roped in to launch its first standalone store in India at Shoppers Stop, Bandra Mumbai.

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Vibgyor executed BabyOye World Breastfeeding Week Mall Activation

World Breastfeeding Week is an annual celebration which takes place every year from 1st to 7th August in more than 120 countries. BabyOye, a venture of Mahindra Group that caters to a wide range of childcare products, celebrated World’s Breastfeeding Week across 10 cities. Vibgyor Brand Services was roped to do the mall activation for them.

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