Latest Articles in Activation
Candid restructures approach to 'activations', launches new division DotDash
To commemorate the first anniversary of the reboot of the business, Candid launches its new division: DotDash.
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Tata Salt and Madison Turnt harness sun's energy for unique activation at Chhath Puja
Madison Turnt, the experiential marketing specialist unit of Madison World, has just completed ‘Har Pal Ujjawal’ campaign in Deo, Bihar, to celebrate Chhath Puja with the devotees, for its client Tata Salt.
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70EMG curates energetic brand experience for Tata Nexon, ‘Festival Of Exploration’
Nexon, the new SUV from Tata Motors, was showcased to the media in the form of a media drive in Kochi from 25th July to 29th July 2017 and was curated by 70EMG.
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Kingfisher engages travellers at Kolkata airport with The Friendship Day Challenge
On friendships day, Kingfisher conducted The Friendship Day Challenge at the Kolkata airport, by presenting travellers a challenge of a lifetime – Drop everything, abandon their planned itineraries in exchange for another plane ticket to wherever their best friends were In India and an all-expense paid reunion party hosted by the King of Good Times.
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Vibgyor manages multi-city activation for L’Oreal Pure Clay Mask
Experiential marketing agency, Vibgyor Brand Services, executed the activation of L’Oreal’s Pure Clay Mask across Delhi, Mumbai, Kolkata and Bengaluru.
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Mumbai Duty Free partners with Shah Rukh Khan for 'customer value' campaign
Mumbai Duty Free joined hands with Red Chillies to launch its unique customer value programme called “Mumbai Duty Free is NOW free”.
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Havmor Ice Cream engages customers into product innovation
Havmor Ice Cream, a pure milk ice cream brand in India, engaged with ice cream lovers to co-create new flavors appealing to the Indian palate. The brand adopted a customer-centric approach by creating a unique campaign #TheCoolestSummerJob to reach out to the consumers across cities. The campaign went live on May 2017 and successfully appointed its new Chief Tasting Officers (CTOs) at their manufacturing facility at Ahmedabad in June 2017.
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Vibgyor curates 360-degree photo station for Mother Dairy at IPL
Delhi Daredevils got Mother Dairy as right arm sponsor for the tenth Edition of Indian Premier League and the classic dairy brand collaborated with Vibgyor Brand Services, a leading experiential marketing agency, to activate the crowd.
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Vibgyor designs and manages Saffola Stall at 14th ASPA Conference
At the 14th Conference of Asian Society of Pediatric Anesthesiologists held at Grand Hyatt Mumbai on 3- 4 June 2017, Saffola decided to attract, intrigue and educate visitors with an impressively designed stall created by Vibgyor Brand Services
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OnePlus launches first of its experience zones in DLF Mall of India
OnePlus initiated its first experience hub in North India. The first such Experience Hub in North India is set up at DLF Mall of India, Noida
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