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Forging Lasting Connections: Essential Elements Of Brand Activations

Everything Experiential speaks to industry veterans about what kind of elements come together to make a brand activation successful

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A-game: The Standout Brand Activations Of India Design Week 2024

Everything Experiential lists some of the experiential attempts at the India Design Week 2024

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Unlocking Engagement: How On-ground Activations Reinforce Brand Recall

Everything Experiential spoke to industry veterans about how a brand, an event agency and a media agency come together in sync to execute a brief; on-ground activations seamlessly integrate with the overall marketing and brand messaging; and the logistics and planning that are taken into account to

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About 60% Of All Choice Is Experientially Driven: Jim Needell, Ipsos

According to experts, consumers expect a seamless and pleasant experience at every stage, demanding brands invest in creating positive touchpoints consistently

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Immersive Innovation: Redefining Brand Engagement & Event Experiences

Everything Experiential speaks to industry veterans about the way immersive experiences have evolved in terms of usage from the brand, events and weddings perspective; implementing immersive technologies in making inclusive and accessible brand, event and wedding experiences and more

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Hyundai Ups Its Experiential Marketing Focus In 2024

The maker of auto brands such as Hyundai Creta and Verna says that not only will it set “unprecedented benchmarks” but that these will also “redefine auto marketing in India”

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Tuning In: Radio Jockeys Deliberate Language Evolution On Air

Addressing the changing landscape, RJs share insights into the use of language, emphasising the need to balance societal shifts with broadcast responsibilities

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Power Of Words: Shaping Radio Narratives

Experts deliberate on the evolution of language in radio from the days of AIR to the increased prominence of private radio

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‘Youth Bole: Ab Meri Baari’ Conclave Deliberates On Struggles Of Youth In India

The conclave held on 8 and 9 February 2024 combined virtual sessions on 8 February and the in-person sessions on 9 February at India Habitat Centre in New Delhi

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Lights, Camera, Matrimony: Wedding Photography's Reels Renaissance

Experts say this evolution reflects the broader digital trends emphasising immediacy, interactivity and storytelling in a compact and captivating format

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