Article on August 23, 2016

In the business of weddings? ICWF offers the crash-course you NEED

Indians love weddings. With a whopping 2 billion populace it’s sort of intuitive that they would. Speak to any average-Joe affluent Indian about his view on weddings and two things will become amply clear- getting married is as essential as maintaining ownership of his left kidney and the wedding day demands only the ultimate demonstration of his love, invariably by throwing an extravagant party for almost everyone he or his family has ever known, because in our country larger-than-life is widely interpreted as married-for-life. Now while some may defy in outrage, the hard facts remain. The business of weddings in India is a sizeable one.

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IDBI Federal Life Insurance Mumbai Half Marathon 2016 flagged off by Sachin Tendulkar

Over 15,000 passionate participants took to the streets of Mumbai today, participating in the inaugural edition of the IDBI Federal Life Insurance Mumbai Half Marathon 2016, on 21st August. Taking to the starting line at 5:45am, Half Marathoners (21k) set off along the historic route, soaking in the delightful old world colonial charm of SoBo. The 10k run flagged off at 6:30 am, followed by the crowd favorite, the 5k Heritage Run at 8:45 am.

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Igniting customer connections – Return on Engagement

A knowledge on how the customers engage and interact with your brand across all channels gives the brands a clearer picture of evolving behavioral pathways that your consumer is creating. It is very important to measure these pathways as it helps the brand to improve the quality of the interactions with the customers. Marketers used to only look for quantitative measures for determining the success rate of marketing initiative.

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Vibgyor Manages Ricoh Exhibition @ Print Expo 2016

Ricoh India Ltd, a market leader in Printing & Document solutions and IT services showcased its premium range of production printers at the recently concluded Print Expo 2016 at the Chennai Trade Centre from 12th – 14th August 2016. Print Expo is the regions’ largest and most successful exhibition on pre-press, printing, print finishing, converting and signage.

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Manasi Scott Launches Her Music Album titled 'Manasi- The Ideal Woman'

Manasi Scott launched her solo album titled ‘Manasi (The Ideal Woman)’ with a LIVE concert followed by the formal launch. Manasi mesmerized the audience with her power-performance and among the audience were known faces which included Zaheer Khan, Malaika Arora, Kim Sharma, Tanisha Mukherjee, Vikas Bhalla, Suchitra Pillai, Arjun Khanna, Reshma & Sulaiman Merchant, Karanvir Bohra, Kushal Punjabi, Deepesh Sharma, Rj Hrishi Kay, Nishka Lulla and many others.

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