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Article on June 04, 2020

Nagarjuna cement signs Actor Varun Tej as brand ambassador

Varun Tej will feature in a new song as well as in TVCs which will be launched by the brand as part of its upcoming brand campaign that aims to connect with a broader demographic.

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We do not represent celebs to brands, we represent brands to celebs: Manish Porwal & Malaica Abreu

Manish Porwal, MD, Alchemist Marketing Solutions and Malaica Abreu, Mananging Consultant, Auntourage, the celeb marketing division of Alchemist explain the changing dynamics of brand-celeb association and the new playbook at work.

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Travel post COVID-19: Reimagined, Redesigned and Rewired: Vikram Lalvani, Sterling Holiday Resorts Limited

Domestic tourism and local demand will rise, making India stronger and more powerful than before writes Vikram Lalvani, Chief Officer- Revenue Management and Sales, Sterling Holiday Resorts Limited.

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Adapting to the New Normal: Bhavnesh Sawhney, Co-founder, FB Celebrations Pvt. Ltd

When we reimagine life through a new lens, a smorgasbord of renewed concepts will start to unfold writes Bhavnesh Sawhney.

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Manushi Chhillar joins Team Adidas to Empower More Women to focus on Holistic Fitness

Manushi will join Ranveer Singh, Rohit Sharma, Hima Das among others in support of #HOMETEAMHERO Challenge -- inspiring more people to stay physically and mentally fit.

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Percept creates public service communication campaign for Godrej Properties and Thane Police

The campaign 'Humara Sankalp' is aimed at creating mass awareness amongst people that the fight against Corona is a long battle and the only way to win it is to continue following the strict guidelines defined by the government.

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Your past learnings can fuel your future: Rasheed Sait, MD, GPJ India Experience Marketing

We are built to be hungry for touch, exploration and interaction in-person and until physical events are back on track we need to innovate to thrive in the uncertainty writes Rasheed Sait.

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Rebuilding the Economy with Exhibitions Industry: Yogesh Mudras, Managing Director, Informa Markets India

With Unlock 1.0, and the gradual but steady re-opening of businesses, the re-start of the exhibitions industry is also necessary not only as it directly and indirectly contributes to the economy on its own writes Yogesh Mudras.

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Join e4m's Content Jam-- Leveraging Influencers to drive Brand Purpose Amidst Covid-19 on 8th June, 3 pm onwards

The interesting session will be moderated by Gurpreet Singh, Co-Founder and COO, One Digital Entertainment.

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Celebrate World Environment Day by participating in CASAGRANDs DIY Garden Photography Contest

Photographs will be selected on the basis of quality/care of plants, uniqueness of plants and presentation of their garden and other factors and the winners will be awarded with Amazon gift voucher worth INR 10,000/-.

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