Article on May 03, 2018

The multipronged impact of student influencer programs and how to channel it

Keeping in mind that the country’s youth makes for one of the top buyers, brands have been strategically planning how to market to this age group. Brands like Red Bull have been running successful campaigns using student influencer programs to add an authentic factor to its brand identity, and the results have been phenomenal.

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Miami based creator of Zumba Beto Perez to organize Masterclass in Delhi, Badshah to perform

Miami based Beto Perez, the creator of the world’s largest branded fitness programme Zumba, will visit Delhi for the first time to deliver a Zumba Masterclass to over 1000 lucky participants on the 5th of May 2018 at India Expo Mart, Noida. Making a special appearance at the Masterclass will be one of India’s most celebrated rapper Badshah.

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Glanbia advocates importance of health & nutrition at CSR initiative Fit India Conclave

Ashwini Kumar Choubey, minister of state for health and family welfare and Bollywood Star Sonu Sood spoke about the importance of nutrition and the benefits of adopting a healthy lifestyle at the “Fit India Conclave” held at Taj Mansingh in Delhi.

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