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Latest Articles in protalk

Forging Lasting Connections: Essential Elements Of Brand Activations

Everything Experiential speaks to industry veterans about what kind of elements come together to make a brand activation successful

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Jury Speak: Naveen Soni’s Advice On Crafting Experiential Campaigns

“I would be looking for the extra mile the brand is willing to travel to delight its consumers,” says Lexus’ Former President, Naveen Soni as a Juror in the 6th edition of BW Applause Experiential Marketing Summit and Awards

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Rural Tourism: Empowering India's Economy - Sachin Bansal

In this exclusive article, Dr Sachin Bansal writes for Everything Experiential on rural India's tourism potential as he recognises the rural landscape's diverse cultural customs, festivals and traditions. He writes about hospitality in rural communities, skill exchange and much more

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At Bacardi We Prioritise Collaborations Over Sponsorships: Ashish Jha

In this exclusive interaction, Ashish Jha, Senior Brand Manager, Bacardi talks to Everything Experiential about creating immersive experiences, the brand’s collaboration with various artists, the use of technology and much more

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A-game: The Standout Brand Activations Of India Design Week 2024

Everything Experiential lists some of the experiential attempts at the India Design Week 2024

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I Want To Be Known As An Entertainer: Nitish Kamdar

In this exclusive interview as part of our ongoing series, Nitish Kamdar reflects on overcoming challenges, the essential qualities for a successful emcee, industry trends among more

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Unlocking Engagement: How On-ground Activations Reinforce Brand Recall

Everything Experiential spoke to industry veterans about how a brand, an event agency and a media agency come together in sync to execute a brief; on-ground activations seamlessly integrate with the overall marketing and brand messaging; and the logistics and planning that are taken into account to ensure smooth execution of on-ground activations

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Evolving Sensory Experiences: Sameer Seth, Dolby Laboratories

"The cinematic experience, once confined to the grandeur of theatres, has gracefully embraced technological leaps, transforming the art of storytelling,” writes Sameer Seth, Director, Marketing – India, Dolby Laboratories in this exclusive authored article

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How Craft Fairs Have Become Game Changers For Local Economies

60 per cent of people working in the artisanal sector are women and the sector creates anywhere from 10 million to 200 million livelihoods

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Triumph's Bhavin Devpuria Talks Experiential Marketing Strategies

In our BrandCraft series, Bhavin Devpuria, Marketing Head - India & Sri Lanka, Triumph International talks to Everything Experiential about the brand’s experiential journey in the country, utilising experiential initiatives to connect with its consumers and more

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