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Latest Articles in experiential marketing

EXCLUSIVE: Ishwaraj Bhatia, Co-founder, Simba Beer On His 7 Year Journey

After starting the brand journey in Goa and Delhi, Simba's market has now grown to over 18 states across India

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Ajay Devgn Unveils Kalyan Jewellers' New Showrooms in Lucknow

The showrooms will offer a luxurious shopping experience to customers, with myriad array of jewellery designs.

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Chumbak, Reopens Its Store At Viviana Mall, Thane

The contemporary home furnishings & accessories brand Chumbak has announced its store’s reopening at Viviana Mall, Thane.

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KidZania India and TVS Expand their First of a Kind Racing Experience for Children to Delhi NCR

KidZania has devised three engaging role-plays tailored to inspire the values that make a champion racer.

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Curating Compelling Food Experiences

Pankaj Gupta, Founder, Flavour Pot Foods LLP gets candid with EE about his love for food and more

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Mumbai’s Entertainment Hub Esselworld’s Water Kindgom Celebrates Its 25th Anniversary This Yea

The newest addition to the hub of entertainment is ‘Tic Tac Tot’, Mumbai’s largest unique experiential play area for toddlers and kids

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The Hunt Begins For Future Masters Of Marketing

The second edition of BW Marketing World’s 40 under 40 is looking for the strongest, most innovative marketing leaders under the age of 40

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United270 Global Launches New Campaign For Genz Fashion E-Commerce Brand Virgio

Virgio has launched its first brand film which feature five diverse individuals who through their fashion preferences showcase their personal style and life choices

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Bira 91 Brings Back International Curry Week

Set to be hosted in Delhi, Mumbai and Bangalore, International Curry Week bring India’s top chefs together to celebrate culture, curries, and flavor

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Samsung to Set Up 15 Premium Experience Stores Across India by 2023-End

It will Offer Unique, Exciting Experiences for Gen Z & Millennials such as Gaming, SmartThings, Customization & Workshops

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