Indu Kannan

The author is AVP, Kestone Integrated Marketing Services

Latest Articles By Indu Kannan

The formula for building experiences for startups

Experiential Marketing as the name connotes refers to a plethora of marketing techniques that focus on immersive experiences having a lasting and evocative impact. Defined as a “Brand-relevant two way communication between consumers and brands delivered face-to-face or remotely,” it relies heavily on the power of experience to educate, create awareness and drive adoption through active engagement with potential customers as opposed to the more passive push-based approach of traditional advertising.

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