Yamini Singh

With an extensive experience in the study of experiential and event marketing, Yamini Singh currently drives the editorial for BW APPLAUSE and Everything Experiential as its Executive Editor.

Latest Articles By Yamini Singh

Wizcraft sweeps 15 awards at EEMAX, EFactor & Communique bag 9 each, plus highlights from EEMAGINE 2018

The city of Jaipur came alive on 6- 8 May 2018 as the events community came together amidst pomp and pageantry for EEMAGINE 2018, India’s largest convention of the events and experiential industry.

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Event professionals rise in the east for EEMA East Conclave 2018

The East chapter of Event and Entertainment Management Association (EEMA) hosted professionals from the event industry for a two day convention in Kolkata- EEMA East Conclave 2018.

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EEMA and IPRS continue debate on persisting copyright law issue

The Event and Entertainment Management Association (EEMA) met with the IPRS board on 29 March 2018 to arrive at some resolution with regard to music copyright laws, a longstanding reason of friction between both parties.

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Marketing Solutions to kick off #BeGood movement with unique festival #ForHer in Delhi


Open Sky Festivals - the festival vertical of Marketing Solutions, an experiential marketing and design agency, to launch the #BeGood movement with one of a kind festival, #ForHer, slated for 17 March at Nehru Park, New Delhi.

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18 February to reveal new EEMA president, Sabbas Joseph defines presidential qualities of successor

After serving two successive terms and four years as president of the Event and Entertainment Management Association (EEMA) the time has come for Sabbas Joseph to pass on the baton. The new president will be revealed on 28 February 2018 once the election process is complete. Meanwhile Joseph defines the ideal candidate through eleven desirable presidential qualities.

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CBFC Head Prasoon Joshi skips Jaipur Literature Festival owing to Padmaawat unrest

Censor board chief Prasoon Joshi decided to pull out of Jaipur Literature Festival after members of the Karni Sena, vehemently opposing the release of film Padmaawat, allegedly threatened to react with violence if he was present at the popular annual literary event.

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Raymond to sponsor 15th Crossword Book Awards 5th year in a row, managed by Wizcraft

After sponsors like Vodafone, The Economist, Principal Mutual Funds and Standard Chartered, the15th Crossword Book Awards would continue to see Raymond group as its title sponsor for the 5th year in a row. The event is being organised on 18 January 2018 at Mumbai's Royal Opera House in association with Kotak Mahindra Bank and is being managed by Wizcraft International.

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Wedding wizards predict India's top 10 wedding trends of 2018

Indian weddings have come a long way over the past few years. With each wedding better than the last, the 'big' and 'fat' is making way for 'small' but 'intricate' and 'luxury' is metamorphosing into an entirely different meaning. Speaking of what's going to be trending this year, ahead we have five experts forecasting the top 10 wedding trends for 2018.

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Touchwood Entertainment IPO oversubscribed by 5 times

Recently Touchwood Group, a Delhi based wedding management company, went public by becoming India's first event agency to be listed on the National Stock Exchange. The IPO is since closed and has recorded an over subscription by 5 times.

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“Don’t communicate with consumers. Converse.”- Sumit Sawhney, CEO & MD, Renault

For Sumit Sawhney, CEO and MD of Renault, one of life’s chief philosophies is to establish a “human connect”, both as an individual and as a brand entity. “Conversing rather than communicating” makes all the difference and experiential marketing allows you to achieve this, all whilst touching lives in meaningful ways. Ahead, more nuggets extracted from a freewheeling chat with the sharp CEO of the leading global automotive brand.

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