Shruti Shende

The author is Trainee Journalist with BW Businessworld

Latest Articles By Shruti Shende

Brand and consumer must meet in a conducive environment- Owen Roncon, co-founder, Fountainhead

After the successful closure of Mahindra Open Sky, a two-day voyage of adventure, arts, music, star-gazing et cetera, at Jodhpur, Rajasthan, we spoke to the Co-founder of Fountainhead MKTG, Owen Roncon, about their approach towards brands, selection of venues, challenges in the field of experiential marketing and more. The event was produced and promoted by Oranjuice Entertainment, which is a division of Fountainhead MKTG, now part of Dentsu Aegis Network. Excerpts:

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India is a great sporting nation and every sport has its own market- Elena Norman, CEO, Hockey India

Ahead of the finalization of Pakistan playing at the Men’s Hockey World Cup in India next year, Hockey India CEO, Elena Norman, opened up about marketing strategies, support from the State Government of Orissa, and spectators expected at Men’s Hockey World Cup next year. Excerpts:

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Hire a luxury yacht to boost your party experience by several nautical miles

Venues have always played a prominent role for event planners, be it a beach, lawn, or a plain jane banquet hall. But there is something about a celebration on a yacht that says "Tonight's gonna be a good night". Afterall, we bet that you have never seen a sad face on a yacht, have you? While speaking to Everything Experiential, party organizers Percept ICE, Wedniksha, and White Salt Entertainments shared their views on key things to keep in mind while creating an 'immersive' yacht party experience.

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India's talent and professionalism in event management is phenomenal- Shiamak Davar

The eminent Dance Choreographer who introduced contemporary jazz and western forms of dance in India, Shiamak Davar, said that all kinds of events use dance as an ideal form of entertainment. “From weddings to corporate events, school annual days to Bollywood award shows, fundraisers to sporting events, dance fits in everywhere!” he said. While speaking to Everything Experiential, Davar opened up about his dance academy’s voyage, opportunities in this field, how his life took a turn after ‘Dil to pagal hai’ et cetera. Ahead, a look at what the guru of contemporary dance has to say.

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Royal Opera House to host Zee Literature Festival 2018 preview

The 11th edition of the Zee Jaipur Literature Festival which will take place from January 25 to 29 next year at Diggi Palace Hotel in Jaipur, will organize its preview, presented by Mumbai and Avid Learning, in the city, on December 7 at the Royal Opera House this year.

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Top 10 luxury experiences in India

India is a land where luxury comes in various shapes and sizes. Ahead is our list of ten super luxurious experiences in India, each equivalent to the most glorious head-massage you have ever received, except, imagine riding a rollercoaster whilst getting it!

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Someone encashed Delhi's love for 'momos' by creating a festival around it, 35K people came

The Founder of the Delhi’s annual non-ticketed GoBuzzinga Momo Festival, Shantanu Verma, revealing the number of visitors in his previous Momo fest said, that around 35,000 people had attended the event in the year 2016 compared to 15,000 people who had visited the festival in its first edition.

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Rise of food driven events in India proves there's always room for some more

While food events have been a celebrated asset for any western country, India too, is not left far behind gaining popularity for food driven events. In recent years, there has been a rage amongst food entrepreneurs to experiment with ways of delivering food to its customers both indoors and outdoors.

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Experiential marketing contributes majorly in Sula’s overall growth: Robert Joseph, Winemaker

The eminent British wine connoisseur and one of the three creators of Le Grand Noir-French Wine- Robert Joseph, said, that in his opinion, experiential marketing contributes a big part in Sula Vineyard’s overall growth in India.

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3 brands that engaged their li’l Consumers at Kidzania on Children’s Day

Brands with an aspiration to engage their young consumers on November 14, Children’s Day, embraced experiential marketing to establish a strong connect by collaborating with KidZania, a global indoor theme park.

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