Shruti Shende

The author is Trainee Journalist with BW Businessworld

Latest Articles By Shruti Shende

Sunburn Pune will echo all the way up to Delhi this NYE!

How you ask? Well, Sunburn, Asia’s most popular Electronic Dance Music Festival owned by Percept Live will be live streamed in New Delhi from December 29 to 31at Hotel Pullman Aerocity. Oh, the wonders of technology!

Read More

6 unforgettable event disasters that taught us a hard lesson

Though event organisers are expected to understand there is little room for negligence at a live event, there have been instances where blunders have been made resulting in major disasters and even deaths. Taking a leaf from six epic event disasters, here's a checklist of things every event planner should be wary of. Please, note-This is NOT a drill.

Read More

9 totally original events that belong on your bucket list

Did someone say quirky? Well, all of the events mentioned below summarize the epitome of uniqueness and creativity. Be it their concepts, their engaging strategies or their appeal, these festivals all have one thing in common- the delectable element of surprise!

Read More

We strive for well-thought and delivered ideas: Anuj Kushwah, MD, Witlinger

Having recently collaborated with pet festival PetFed to launch its brand new identity, Anuj Kushwah, Co-founder and Managing Director of Witlinger beer, talks about his past alliances with events, marketing budget in 2018, challenges as a craft beer and more. Excerpts:

Read More

BookMyShow and Submerge enter partnership with ‘TGTR with Nikhil’

With BookMyShow Jukebox, electronic dance music (EDM) lovers can now tune in to listen to Nikhil Chinapa playing his favorite tracks each weekend.

Read More

5 ways to marry technology to your wedding

With the evolution of time, party enthusiasts have not only heightened experimentation with venues and decorations but also with the use of technologies. Below are five great ways of engaging wedding attendees at your event with the use of technology.

Read More

Is your event lacking strategy and do you really need it? This media strategist says "You bet"

Playing different roles from a writer or a journalist to an entrepreneur and a music or media consultant, Malvika Nanda classifies herself as them all and talks about why media strategy holds prominence for an event, among various other things.

Read More

In its 4th year, the festival is seeing an annual growth of 6x- Akshay Gupta, founder, Pet Fed

Pet Fed, a pet-festival which commenced its voyage in 2014 has become bigger and better with time and this year it will ascertain its place as the grandest pet gathering in India.

Read More

US Cranberries and London Dairy to sponsor 2nd Dessertarian Fest, organizers expect over 1 lac visitors

Ahead of our talk with the Founder of Dessertarian Fest, Jaideep Singh reveals how this 'celebration of the sweet-tooth' has grown since its first edition, new introductions in the second round of servings and Delhi's palpable love for all things sweet. Excerpts:

Read More

Review: Budweiser's 3-day electronic music event BUDx redefines brand experience

Featuring music personalities from Teebs and Arjun Vagale to many others, Budweiser surely went all out with 'BUDx' a unique conference format music festival packed with artist performances and panel discussions alike, on subjects pertinent to the music industry.

Read More