Ruhail Amin

Deputy Editor, BW Businessworld Applause and

Latest Articles By Ruhail Amin

Experiences May Not Be Always Measurable But Their Impact Is Undeniable

Sameer Tobaccowala, CEO Shobiz Havas, spoke to BW Applause and Everything Experiential about creating compelling brand experiences and more.

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EXCLUSIVE: Ishwaraj Bhatia, Co-founder, Simba Beer On His 7 Year Journey

After starting the brand journey in Goa and Delhi, Simba's market has now grown to over 18 states across India

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CK Birla Group Onboards IBM's Deepali Naair As Their Group CMO

With over two decades of experience in sales, marketing, ecommerce and managing P&L, Naair has held leadership business positions with eminent consumer brands

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Advancing The Guest Experience: Sudeep Jain Discusses IHG's Tech Investments And Vision For The Hospitality Industry

In the next 3-5 years, IHG has plan to add another 50 hotels in South-West Asia, the majority of which will be added to the India portfolio

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At IIWC Experience We Tell You Things Beyond What You Know

Read this exclusive interview with Pramod Lunawat, Founder & CEO, Millennium Event and Marriageuana Wedding Planners,and curator of IIWC.

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Setting The Bar High, Rise Of Women Mixologists In India

Read this exclusive interview with Ishrat Kaur, Trade Ambassador - South India, Bacardi on how the men vs women dynamic are taking a new turn in the alco-Bev industry in India

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"Weddings Are A Much Larger Segment For Us"

To understand Hyatt's offerings in weddings and MICE we spoke to Sunjae Sharma, Managing Director, India & Southwest Asia, Hyatt Hotels Corporations. Excerpts

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Return Of The Big Fat Wedding

With people determined to make up for the time and experiences lost during the pandemic, the wedding industry is set to bounce back with a vengeance this year and create new growth benchmarks

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We Want To Become A Unified Voice That Is Heard Across The Industry: Samit Garg, President, EEMA

The newly elected president recently spoke to BW Applause and about his vision for EEMA and more.

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