Reema Bhaduri

The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising and experiential marketing. She closely looks upon the vertical of BW MarketingWorld.

Latest Articles By Reema Bhaduri

We Integrate Technology Into Experiential Campaigns, Targeting The Youth: Tao Zhang, realme India

realme India's Chief Marketing Officer, Tao Zhang discusses the impact of experiential marketing on brand awareness and engagement with Everything Experiential exclusively ahead of their fourth launch event today.

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Hindware Drives Bathroom Experience With Experiential Initiatives

Less than 20 per cent of Hindware's marketing endeavours are to experiential marketing, predominantly channelled through their brand stores and specific exhibitions, shares Sudhanshu Pokhriyal, CEO, Hindware - Bath and Tiles

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Haier India Marks 20 Years With Spectacular Showcase & Experiential Delight

Haier Appliances India marks two decades with an immersive celebration, introducing cutting-edge products and emphasising experiential marketing to transform consumer interactions

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The Ayodhya Wave: A Shared Experience

In the aftermath of the Ayodhya Ram Temple Consecration, brands strategically position themselves for a lasting legacy, expecting to go beyond the immediate sensation, aiming for a lasting impact on brand loyalty and market positioning

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Crafting Experiences Beyond Transactions

Brands create immersive experiences, embrace tech innovations, and prioritise sustainability, elevating retail beyond transactions

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Damyant Singh Khanoria Confirms Departure From OPPO India

Khanoria confirmed that he moved on from Oppo India about a week ago

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40% Of Our Budgets Stay Allocated To Experiential Marketing: Naveen Soni

Naveen Soni, President of Lexus India, reveals the brand's strategic focus on experiential marketing, sustainability and a multifaceted luxury lifestyle partnership, as it celebrates its 7th year of Lexus Design Awards India

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Brands Go All In On Ads During Festive Frenzy

Estimated ad spends surge to Rs 30,000 crore, marking a 15 per cent increase from last year, fuelled by events like the Cricket World Cup

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