Neha Kalra

She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.

Latest Articles By Neha Kalra

Experiencing The World Of Street Culture: Abhishek Bardia

Abhishek Bardia, Head of Marketing, SoleSearch chats about building on the success of SneakinOut’s previous editions, the key trends that are expected to dominate SneakinOut this year, collaborations and partnerships, and more

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Sustainability In Experiential Marketing: The Upsurge Of Eco-friendly Events & Activations

Brands speak about how eco-friendly events and activations help in maintaining sustainability in experiential marketing

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