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Neha Kalra

She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.

Latest Articles By Neha Kalra

Forging Lasting Connections: Essential Elements Of Brand Activations

Everything Experiential speaks to industry veterans about what kind of elements come together to make a brand activation successful

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A-game: The Standout Brand Activations Of India Design Week 2024

Everything Experiential lists some of the experiential attempts at the India Design Week 2024

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Unlocking Engagement: How On-ground Activations Reinforce Brand Recall

Everything Experiential spoke to industry veterans about how a brand, an event agency and a media agency come together in sync to execute a brief; on-ground activations seamlessly integrate with the overall marketing and brand messaging; and the logistics and planning that are taken into account to ensure smooth execution of on-ground activations

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Triumph's Bhavin Devpuria Talks Experiential Marketing Strategies

In our BrandCraft series, Bhavin Devpuria, Marketing Head - India & Sri Lanka, Triumph International talks to Everything Experiential about the brand’s experiential journey in the country, utilising experiential initiatives to connect with its consumers and more

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Immersive Innovation: Redefining Brand Engagement & Event Experiences

Everything Experiential speaks to industry veterans about the way immersive experiences have evolved in terms of usage from the brand, events and weddings perspective; implementing immersive technologies in making inclusive and accessible brand, event and wedding experiences and more

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Touching The Emotional Chord Is A Sure Shot Way Of Doing Experiential Right: Amit Syngle, Asian Paints

In an exclusive chat with Everything Experiential for our BrandCraft series, Amit Syngle, Managing Director and CEO, Asian Paints reveals about incorporating the element of experiential in ColourNext 2024, how the socio-cultural trends of the year add to providing relevant experiences to consumers and more

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Transformative Brand Activations: Experiential Insights

Everything Experiential speaks to industry veterans about their views on how brand activations materialise and leave a lasting impression, how the designs of the brand activations are aligned with the brand values and more

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You Cannot Build A Category Without Being Experiential: Sukhleen Aneja, The Good Glamm Group

In an exclusive chat with Everything Experiential, Sukhleen Aneja, CEO, Good Brands, GoodGlamm Group outlines The Good Glamm Group’s journey, its strategy behind roping in various celebrities as investors and brand ambassadors, Good Glamm Group’s experiential marketing strategy and more

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JLF 2024: Live Events Boost Independent Music's Audience

In an exclusive interaction, Everything Experiential spoke to When Chai Met Toast, Alif (Mohammad Muneem) and Salman Elahi on how live music events have evolved over the years, on participating at JLF and more

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Driving Engagement: Hyundai's Experiential Roadmap For Creta 2024

For our BrandCraft series, Everything Experiential chats with Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India who discusses about the experiential activities Hyundai plans to adopt for Creta in 2024 and more

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