Nykaa, an Indian e-commerce company, selling a range of makeup, skincare, hair care, fragrances and wellness products for women and men, launched for the first time its own brand of lipstick collection called “So Matte” in the market. The launch was executed by Vibgyor Brand Services.

Falguni Nayar, Founder of Nykaa.com and Reema Chhabra, CEO, launched the product in an exclusive bloggers meet at The Korner House, Mumbai on 25th October 2016. The new matte lipstick is available in 12 shades and the unique formulation ensures that the lips stay comfortable, colored up and matte-smooth all day.

Approximately, 50-60 bloggers attended the event. Models wearing shades of Nykaa lipstick walked around the 3D lipstick mock-up with the lipstick tattoos on their body. Bloggers enjoyed the evening and tried the new collection at the vanity station created for them. Girls applied lipstick tattoos from artists and clicked pictures at the photo-op zones. Vibgyor Brand Services curated and executed the bloggers meet.

Haardik Joshi, Branch Head of Vibgyor- Mumbai said about the launch: "We partnered with Nykaa.com for the first time and launching the fashionable product in the most unique way was a task. We created a lipstick theme desert bar and added elements like lipstick 3d mockup, tattoo artists and various photo opportunities. The event received an overwhelming response and was well appreciated by the client”