APEDA recently participated in Natural Products Expo West 2017, one of the world's largest natural, organic and healthy products event with approximately 3,000 exhibiting companies, including more than 500 first-time exhibitors who participated in this grand exhibition at Anaheim Convention Center in California, USA.

The Agricultural and Processed Food Products Export Development Authority (APEDA) was established by the Government of India under the Agricultural and Processed Food Products Export Development Authority Act passed by the Parliament in December, 1985.

Apeda connected with Vibgyor Brand Services, among India's leading experiential marketing agencies to curate APEDA Pavilion which was spread over 1800 sq ft space. Vibgyor managed the stalls for all 12 Co exhibitors who participated from India.

To attract more footfalls, an interesting activity of sampling of vegetable and non vegetable biryani with raita was planned for all three days which fascinated number of people resulting in higher footfalls.

There are always difficulties when trying to deliver a service away from homebase but Vibgyor did a good job in proving that a problem like that is not a big one.

A Vibgyor representative commented, "The client was happy and appreciated our effort for doing a great job in representing India at a foreign land."