Amazon is a leading players in e-commerce with an easy interface that facilitates people to discover virtually anything they want to buy online. The company recently brought on board Vibgyor Brand Services, a leading experiential marketing agency specializing in brand activations and events, for its big show ‘Amazon Connect’.

Amazon Connect has been conceptualized to drive engagement with different segments of sellers and get closer to the seller community at large. The whole idea was to establish Amazon as an Indian brand with strong attribute scores on approachability and international yet Indian brand and to ultimately enable the sellers to increase their business by making them understand the performance metrics.

The conference held at Sahara Star in Mumbai on 17th March 2017 also aimed to connect sellers with Amazon leadership and understand seller pain points and resolve them.

Vibgyor successfully conceptualized and executed the event that was themed ‘Transform Together’. The event elements included venue setup, content management, brand collaterals, award design, technology integration for interaction/ Q&A and kiosks to showcase various products and services. Emcee, during the conference kept the audience engaged with various activities. The conference was followed by ‘Rewards and Recognition’ where the top sellers from the country were awarded. One of the lucky draw winners also won the tickets to Amazon Seattle.