Nyx recently participated in Beauty India Exhibition and collaborated with Vibgyor Brand Services to conceptualize and execute the same at Bombay Exhibition Center for three days on 27th- 28th March 2017.

NYX Professional Makeup is a global cosmetic brand headquartered in Los Angeles. The brand is available in over 60 countries through a wide range of retailers consisting of specialty beauty and fashion stores, freestanding shops, and beauty supply stores.

Vibgyor Brand Services, a leading experiential marketing agency, conceptualized and executed a stall for NYX at Beauty India Exhibition in Mumbai.

Vibgyor created an 8mX9m stall to complement with brand’s identity of pop colors and youth connect. A gondola end product display was created to stimulate client’s interest leading to increased number of foot falls. Fun makeovers were done for walk-ins at the zone attracting a huge number of target audiences who further got to see the product display showcasing latest collection and trends from NYX.

The set up was beautifully fabricated that resulted in attracting a lot of walk-ins during the course of the 3-day exhibition.