At the 14th Conference of Asian Society of Pediatric Anesthesiologists held at Grand Hyatt Mumbai on 3- 4 June 2017, Saffola decided to attract, intrigue and educate visitors with an impressively designed stall created by Vibgyor Brand Services

Saffola is a health care brand with their portfolio spanning to product categories such as edible oils, functional foods and salt. The brand has also been educating people on preventive heart care with its initiative called Saffolalife.

Saffola connected with Vibgyor Brand Services, the leading experiential marketing agency in the country, to curate a striking stall at 14th ASPA Conference.

A Vibgyor spokesperson explained, “In a busy two day conference, our challenge was to curate a space which could inevitably persuade a visitor to stop and talk to promoters and more importantly, remember the brand’s presence.

Space confirmation at the last moment did not stop our team to transform a space of 3mx3m into a remarkable stall design in tune with brand’s theme. We created a beautiful stall and placed a range of Saffola food variants and also encouraged wet sampling of six flavours of Saffola oats.”

To integrate visitor’s engagement with stand design, visitors were invited to play ‘Saffola Sudoku’ and were instantly gratified with gifts hampers. Amongst the participants were many Doctors who were enthusiastic and whole heartedly participated in Saffola Sudoku and wet sampling.

In a period of two days, the activity was able to accomplish a footfall of approximately 1,000 visitors leading to collection of data and targeted wet sampling.