Maybelline, as the associate sponsor of Amazon India Fashion Week Autumn Winter 2017 (AIFWAW’17) connected with Vibgyor for the 5th year in a row to conceptualize, design and manage the Maybelline experiential zones and activities at AIFW AW’17 from 15 - 19 March 2017 at Jawaharlal Nehru Stadium.

Vibgyor, an experiential marketing agency specializing in brand activations and events, designed a luxury make-up lounge and an anti-gravity booth for photo opportunities at AIFWAW’17. While the make-up lounge grabbed copious attention, Anti-Gravity booth was an instant hit!

The set up was themed around ‘Eyes Speak Drama’ with a makeover artist present to do eye-make up using the new eye makeup series launched by Maybelline. Vibgyor also organised the Maybelline Fashion Show showcasing the new era make up and the needless to say showstopper of the show was Maybelline brand Ambassador Alia Bhatt.

The engagement activities also included make over classes for beauty bloggers by leading celebrity make-up artist, Elton J Fernandez.