Toyota Flags Off Its Third Zonal Drive Of The ‘Great 4X4 Expedition’ in the Northern Region of India

The inaugural 4X4 Expedition started in the Southern Region of India in May 2023


Toyota Kirloskar Motor (TKM) commenced the third leg of its 'Great 4X4 Expedition' today in the northern region of India. In May 2023, TKM marked its inaugural 4X4 Expedition starting in the Southern Region of India (Sakleshpur-Hasssan of Karnataka State), followed by the second drive held recently in the West Region at Lonavala. TKM flagged-off its third expedition starting at Hoshiarpur.

The expedition features a convoy of 4-wheel drive SUVs, such as the Hilux, the LC300, the Fortuner and the Hyryder AWD (All Wheel Drive).

Starting from the Gaj Retreat of Hoshiarpur, the experiential drive will take participants through the challenging terrains, showcasing the capabilities of the 4X4 vehicles. TKM has curated a 4WD trail featuring natural obstacles like articulation, side inclines, rambler sections, deep ditches, slushy terrain, and rocky beds at Kikar.

Moreover, participants will engage in a meaningful eco-activity, each of the participants will plant saplings at one of the identified locations during the expedition.

Commenting on the third edition of ‘Great 4x4 Expedition' by Toyota, Atul Sood, Vice President - Sales and Strategic Marketing, Toyota Kirloskar Motor, said, “We believe that the 'Great 4X4 Expedition' isn't just about conquering terrains; it's about conquering hearts and inspiring a sense of adventure in everyone. With each of these 4X4 expeditions, we strive to connect people with their passion for 4X4 SUVs, foster unity and provide a joyful experience of indulging in 4X4 adventures. With this initiative, our aim is to ignite the spark of thrill in the hearts of participants, regardless of the 4X4 vehicle brands they own. It is a testament to our commitment, to not only provide delightful 4X4 experiences but also to promote inclusivity and the spirit of exploration.

The next ‘Great 4X4 Expedition by Toyota’ is being planned in the eastern region of India in the coming month.

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