Top media professionals debate the future of the industry at the exchange4media 2013 Conclave


Media house exchange4media hosted its flagship Conclave in Mumbai recently. Regarded as one of the most respected conferences in the media industry, the 13th edition of the Conclave, presented by NewsX and powered by ZEE, delved into the shifting media mindset and growth path ahead. Speakers and panel discussion highlighted the evolution of media and a common path for growth in these turbulent times.

Eminent names in the media

Arnab Goswami, Editor-in-Chief and News anchor of Times Now presented the keynote address. He presented a strong case for the news broadcast industry in India and how media agencies need to put their faith to encourage investments in this sector. According to Mr Goswami, the news broadcast industry has massive potential to hold the attention of viewers, even when there are no spikes. “News is what users tweet about, what drives conversations, and thus the impact created by news broadcast is enormous. However, Indian media houses spend, on an average USD 8 – 10 million in production per year. In contrast, Fox News invested USD 732 million on production in 2012, CNN spent USD 698 million in the same period. Just imagine the stage where Indian news broadcast can reach if investments happen that are even 20 per cent more than the current advertising spends,” he said.

One of the biggest names in the industry, Dominic Proctor, President of GroupM Global also addressed the gathering, sharing his views on the evolution of media and his expectations from the India market. Keeping in mind the fast changing atmosphere of the digital media industry and the trends in consumerism accompanying it, the talent pool in this industry needs to be in sync with the developments, he opined. According to Mr Proctor, development of this captive talent pool needs to be a priority area for the industry. “The media investment/management companies are more valuable than ever, in these times, and seen as a ripe employer. Even though the media industry is becoming automated, it will still need enough talent to devise strategies and decisions to move this industry forward. It is time to create and re-train the talent pool in this dynamic industry of today,” he added.

Global leader Vikram Sakhuja, CEO, Maxus Worldwide spoke how digital media is not a subset but an entire ecosystem altogether. David Mayo, CEO, Bates Asia added that “The business of creative media is changing. Consumers are starting to dictate content. Progressive brands are realising this shift of media engagement. The advertising industry is making the consumers an integral part of the creative process.”

Other speakers included Growth Gerry Boyle, Chairman, ZenithOptimedia Asia Pacific; Tjaco Walvis, Managing Partner, THEY; Pratap Bose, COO, DDB Mudra Group; Ravi Rao, Leader South Asia, Mindshare; Sunil Lulla, MD and CEO,  Times Television Network; Sanjoy Chakrabarty, Managing Partner, ZenithOptimedia; Neeraj Roy, MD and CEO, Hungama Digital; Sam Balsara, Chairman and Managing Director, Madison World; Ashish Bhasin, Chairman India and CEO South East Asia, Aegis Group; Kartikeya Sharma, MD, News X; Anupriya Acharya, Group CEO, ZenithOptimedia; CVL Srinivas, CEO South Asia, GroupM; Anil Jayaraj, Chief Marketing Officer, Pidilite; Ravi Deshpande, Founder, Whyness Worldwide; KV Sridhar, Chief Creative Officer, Leo Burnett India and Subcontinent; Nandini Dias, CEO, Lodestar UM; Karthi Marshan, Executive Vice President and Head – Group Marketing, Kotak; and Shubhranshu Singh, Marketing Director, India and South Asia, Visa.

An apt networking platform

Sponsor for the event, News X Managing Director Kartikeya Sharma added, “the exchange4media Conclave proves to be an apt platform to meet and inteact with the who’s who of the media industry under one roof. We have been associating with this platform for a few years now and are quite happy with the responsiveness of the media industry to this event.”

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