Taboola study reveals top Halloween costume worldwide

Captain America is most popular costume choice among Indians.


Taboola, the world’s leading discovery platform, today released its “Halloween” study findings based on data about the most searched costumes on the internet across countries. As Halloween has just arrived, and moviegoers and party lovers have plenty of movie characters to choose from if they’re looking for recent movies to inspire their look on this Halloween. The festival of “Halloween” originated with the ancient Celtic festival of Samhain, when people would light bonfires and wear costumes to ward off ghosts.

For the study, Taboola analyzed data from over 600 articles read by over 900 hundred thousand users generating 1.2 million pageviews and 1.1 million minutes spent reading related content across the globe. The data insights were pulled from the time period 011/01/2018 to 11/01/2019. Each of these articles included the phrase ‘Halloween,’ and were analyzed to find the top character and costumes in each country.

Taboola’s brand analysis is comprised of webpages that include the term “Halloween” as well as the following keywords, by country. The popular characters include Spiderman, Iron Man, Captain America, Thor, Doctor Strange, Wolverine, Black Widow, Incredible Hulk, Black Panther, Captain Marvel, Deadpool, Scarlet Witch, Gamora, Starlord, Thanos, Dark Phoenix, Vision, Hawkeye, Venom, Emma Frost, Antman, Blade, Ghost Rider, Cyclops, Iceman, Magneto, Wasp, Rogue, Loki, Mystique, Psylocke, Valkyrie, Elsa Frozen, Anna Frozen, Cinderella, Maleficent, Princess Jasmine, Mary Poppins, Little Mermaid, Rapunzel, Fiona, Princess Tiana, Mulan, Tinkerbell, Cruella De Vil, Princess Aurora, Snow White, Pocahontas, Merida, Peter Pan, Prince Charming, Shrek, Captain Hook, Aladdin, Pinocchio, Gaston & Jafar

Top Findings: Top Costumes by Popularity, Global

● Disney takes first prize with Snow White the most popular costume globally.

● Thor, Captain Marvel, Peter Pan, and Cruella De Vil take second to fifth place, respectively.

● However, Disney’s Snow White wasn’t as engaged with as Marvel’s Captain America. Open web readers spent more collective minutes with Captain America content than they did with Snow White content.

Top Findings: Top Costumes by Popularity, By Country

When we broke it down by country, Snow White was still the front runner for many, but Thor, Captain America, Mary Poppins and Fiona, make a comeback in select countries. Here’s the breakdown. Snow White is most famous character for costume in countries including Australia, France, Germany, UK and

USA. Thor is the other popular costume choice in China, Italy and Japan. Mary Poppins is most liked in Mexico whereas Spain loves Fiona costume the most. In India, Captain America tops the list.

When there is an influx of costume searches happening on the web, having a handle on the trending keywords and phrases in fashion can help brands drum up more clicks. Keeping such study guides on hand to make sure a related brand’s marketing campaign is powered by data insights and ghoulishly good. Interesting data insights and trends benefit advertisers and brands construct informed choices during campaign planning.

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