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Sula Vineyards Witnesses Zero Impact Of Unseasonal Rains On Its Business

It has been revealed about the recent unseasonal rains in Nasik, that was widely covered by the local media

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Sula Vineyards has revealed that the recent unseasonal rains in Nasik which were widely covered by the local media, have had zero impact on Sula’s business.

Commenting on this, Sula CEO Rajeev Samant said, “Though there was some damage to vineyards, especially where there were hailstorms, the overall impact on our wine grape procurement and upcoming harvest will be negligible, meaning zero impact on the overall business.

With over 25 years of experience, we have developed a robust grape procurement model where we anticipate a few unseasonal rain events exactly like this one will occur every year. We therefore always target a slightly higher grape tonnage than we need to fulfil our sales projections. The result is that if and when such unseasonal rains occur, Sula will always get the grapes it needs.”

Samant continued, “Interestingly, the net impact of these rains has actually been a positive in many ways as some rain deficient districts such as Dindori and Sinnar have received a much-needed water top-up due to the rains.  

There will be those farmers who were hit badly, and we empathise with them. However, I would like to reiterate that the outlook for our 2024 harvest remains extremely strong.”



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