He will succeed Raymond Lim as the India market lead based in New Delhi

The Singapore Tourism Board (STB) unveiled the appointment of Lim Kean Bon as Area Director in India, South Asia, and Africa on September 1. He will succeed Raymond Lim as the India market lead based in New Delhi. Kean Bon will lead STB’s promotion and travel trade engagement activities in Northern and Eastern India. This effort is to sustain and grow affinity for Singapore from leisure travellers.

"I am excited to join the STB IMESA team and look forward to building on the good work and strong partnerships forged by my predecessor Raymond”, Kean Bon said. “Together with my team in New Delhi, we will continue our efforts to promote Singapore and inspire the Indian audience with the sheer breadth of vibrant experiences the city has to offer for leisure and business travellers.”

In addition, he will be responsible for business development efforts to secure visitor ships across India to Singapore in the Cruise and Meetings, Incentives, Conventions and Exhibitions (MICE) segments. He will also lead his team in engaging consumers in other regional markets like Bangladesh and South Africa.

Speaking on this appointment, GB Srithar, Regional Director, India, Middle East, South Asia & Africa (IMESA) said, "We extend a hearty welcome to Kean Bon as he joins our dynamic team. I believe Kean Bon’s leadership in driving experience development for a leisure precinct and his past tenure in the Singapore Exhibition & Convention Bureau (SECB) places him in good stead to take on this role in STB New Delhi, particularly in this pivotal moment of anchoring Singapore as the premier lifestyle and business destination for Indian travellers.”